Free SEO Tools

Many professional SEO tools cost over 100 dollars a month. Since this is a guide to SEO basics, you may not be ready to invest this amount of money in powerful SEO tools like Ahrefs. But do not worry. You can achieve a lot with free SEO tools .

Here are some popular ones that can help with each facet of SEO covered in Chapter 4.

Keyword research tools

Google Keyword Planner

Find unique keyword ideas.

Keyword Generator

Generate hundreds of keyword ideas.

SERP Checker

Check the estimated potential search traffic for the topic based on the top three results.

Keyword Difficulty Checker

Check the keyword difficulty (KD) score for the keyword.

On-page SEO tools

Yoast SEO

Add title tags and meta descriptions to WordPress posts and pages.

Ahrefs Webmaster Tools

Find missing title tags, Find missing title tags, meta descriptions, and alt text anywhere on your website.

Link building tools

Ahrefs Backlink Checker

See the top 100 backlinks from any website or page.

HARO

Get daily calling opportunities. (Technically, it’s more of a service than a tool)

Gmail

Send outreach emails to potential leads contacts. It does not require any sophisticated outreach program.

Technical SEO Tools

Google Search Console

Find index coverage errors, page speed issues, and more.

Ahrefs Webmaster Tools

Find 100+ SEO issues on your website, including many technical issues.